Internet Marketing - Panda and Penguin updates

Growing importance of search engines in the area of Internet marketing has mandated the need for ranking websites. Obviously, Google is considered as God when it comes to search engines and any traffic that comes to your website is probably due to the blessings of Google. Now, Google has become such a big market catalyst that it needs to define its own standards and rules when it comes to ranking different websites. Penguin and Panda have contributed towards filtering the web content in a more sophisticated manner. I remember 7-8 years ago when web marketing had not really clicked we could get any website in the top search results. However, today that’s not the case. Penguin and Panda has purified the content in a major way.

Have the Penguin and Panda updates done true justice to web marketing? Probably yes to major extent. At least the concepts that these Algorithms are based on appear quite clear and concise. The concept of Panda took into consideration the total value of a website. If your website has a great design, excellent speed and the users can really vouch on the repeat value of the website then Google panda will assist such sites by bringing them to the top. But hold on, that’s just not enough. Google Penguin provided a much stricter algorithm to verify uniqueness, authentic backlinking and efficient social networking usage. Are there any loopholes with the algorithms? We really don’t know. The fact is that nearly more than 15% search results have been impacted.

Now, I am quite cynical on the philosophy of completely ridiculing some websites instead of just the web pages. Some badly written web pages don’t mean that all web pages on the site will be bad. Google Panda has probably ridiculed quite a few websites completely because of the bad quality of some of their web pages and excessive use of advertisements. But I think there needs to be some change here. I would rather prefer penalizing web pages more than web sites. The primary goal should be to give quality content to the user. If a high quality web page lies on a not so good website then users must still be able to find it quickly. What do you think?

You need to penalize those web pages that are bad but not the entire websites. I hope next Google Panda and Penguin updates do address these issues

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