Search Engine Optimization is a solid Internet marketing technique that ranks your website based on various factors. Here are some of the elements that are very important from SEO perspective:
1. The foundation of SEO is laid on its rules and algorithms. These are critical elements that influence different indexing parameters for websites.
2. You just can’t include junk and unrelated content on your website and expect SEO to do wonders for you. The content of your website needs to be unique, insightful and specific to a particular domain.
3. Social networking is definitely one of the most influencing elements of SEO. With the recent Panda and Penguin updates, the SEO is transforming in such a way that only legitimate and ethical marketing will help websites. The likes and comments received by your blog on Facebook and Twitter are considered as far more ethical as these accounts have been authenticated.
4. Market research and competitive analysis are very significant in SEO context. Unless you know how your competitors are positioning their website and how the search engines are interpreting the same, you won’t be able to formulate a successful SEO strategy for your website.
5. Comprehensive coverage of the topics belonging to your field is a valuable part of SEO. For instance: If you are writing a sports blog on ‘Football history’ and leave out a crucial topic on ‘Historical records’ then SEO might just leave you out of the top search result list.
6. Suitable usage of keywords is an important element considered by SEO. Let’s take a simple example. Imagine your blog is about different types of tea and you are writing an article on Chinese Green tea. You will need to do a research and understand the dominant or the LSI keywords used in such articles. Let’s imagine that the leading keywords are ‘Chinese Green tea’, ‘Health benefits’, ‘Weight Loss’ and ‘Sound Sleep’. SEO will consider the proper usage of all these keywords in your article.
7. Keyword density is a very crucial element of SEO. If your article is about earning money online and your main keyword ‘online money’ doesn’t appear anywhere in the article then you have really messed it up. The web spider is never going to find your website and its ranking will literally go for a toss.
8. BackLinking is an important part of SEO. You might have heard this term so very often in SEO terminology but what does it really mean? Let’s try to find a simple answer. You have a blog related to Stock trading on a private blogging site. It has been doing really badly. Now let’s say you wrote something really valuable about ‘Smart Investing’ and it caught the eye of some Investment experts. They were enthralled by your article and promised to add a link of your blog on their highly marketed websites. This really means a lot for you as now you would get some sizeable traffic at your website. SEO would improve your website’s ranking in the search results. Imagine Warren Buffet marketing a link of your blog on his website. Vow!! Quite unbelievable, isn’t it?
9. Guest post is another vital component of SEO. If you get a guest post for your website then it automatically enhances your website’s ranking. You need to build strong relationships with people in your domain and influence them to add a guest post on your blog. SEO gives good amount of weightage to guest posts. Quality guest posts will improve your website’s ranking.
10. SEO also considers the number of comments and feedbacks on your website. If you write something simple but intuitive then it will prompt your audience to write some feedback. If your website has higher number of comments then SEO would move it up in its rankings.
11.Having a Sitemap for your website also stands importance in SEO context. It helps web spiders to easily index your website pages.
12. Appropriate title and correct use of Meta tags and headers are important elements of SEO. Just imagine, you wrote a Blog on ‘Perfumes’ under the title ‘Health and Money’ without any headings and included no Meta tags. In all probability, search engines are going to ignore your blog. All titles and tags that you use for your blog must be accurate and well researched. For instance: An apt title could be ‘Perfumes: The Fragrance of life’. Including Meta tags like ‘Top perfumes’, ‘colognes’, ‘scents’, ‘fragrances’ will surely excite the search engines.
If you give proper consideration to these SEO elements then you would successful in building a SEO friendly website.
http://expertscolumn.com/users/samprad78
All copyrights reserved by Sameer Devalekar
1. The foundation of SEO is laid on its rules and algorithms. These are critical elements that influence different indexing parameters for websites.
2. You just can’t include junk and unrelated content on your website and expect SEO to do wonders for you. The content of your website needs to be unique, insightful and specific to a particular domain.
3. Social networking is definitely one of the most influencing elements of SEO. With the recent Panda and Penguin updates, the SEO is transforming in such a way that only legitimate and ethical marketing will help websites. The likes and comments received by your blog on Facebook and Twitter are considered as far more ethical as these accounts have been authenticated.
4. Market research and competitive analysis are very significant in SEO context. Unless you know how your competitors are positioning their website and how the search engines are interpreting the same, you won’t be able to formulate a successful SEO strategy for your website.
5. Comprehensive coverage of the topics belonging to your field is a valuable part of SEO. For instance: If you are writing a sports blog on ‘Football history’ and leave out a crucial topic on ‘Historical records’ then SEO might just leave you out of the top search result list.
6. Suitable usage of keywords is an important element considered by SEO. Let’s take a simple example. Imagine your blog is about different types of tea and you are writing an article on Chinese Green tea. You will need to do a research and understand the dominant or the LSI keywords used in such articles. Let’s imagine that the leading keywords are ‘Chinese Green tea’, ‘Health benefits’, ‘Weight Loss’ and ‘Sound Sleep’. SEO will consider the proper usage of all these keywords in your article.
7. Keyword density is a very crucial element of SEO. If your article is about earning money online and your main keyword ‘online money’ doesn’t appear anywhere in the article then you have really messed it up. The web spider is never going to find your website and its ranking will literally go for a toss.
8. BackLinking is an important part of SEO. You might have heard this term so very often in SEO terminology but what does it really mean? Let’s try to find a simple answer. You have a blog related to Stock trading on a private blogging site. It has been doing really badly. Now let’s say you wrote something really valuable about ‘Smart Investing’ and it caught the eye of some Investment experts. They were enthralled by your article and promised to add a link of your blog on their highly marketed websites. This really means a lot for you as now you would get some sizeable traffic at your website. SEO would improve your website’s ranking in the search results. Imagine Warren Buffet marketing a link of your blog on his website. Vow!! Quite unbelievable, isn’t it?
9. Guest post is another vital component of SEO. If you get a guest post for your website then it automatically enhances your website’s ranking. You need to build strong relationships with people in your domain and influence them to add a guest post on your blog. SEO gives good amount of weightage to guest posts. Quality guest posts will improve your website’s ranking.
10. SEO also considers the number of comments and feedbacks on your website. If you write something simple but intuitive then it will prompt your audience to write some feedback. If your website has higher number of comments then SEO would move it up in its rankings.
11.Having a Sitemap for your website also stands importance in SEO context. It helps web spiders to easily index your website pages.
12. Appropriate title and correct use of Meta tags and headers are important elements of SEO. Just imagine, you wrote a Blog on ‘Perfumes’ under the title ‘Health and Money’ without any headings and included no Meta tags. In all probability, search engines are going to ignore your blog. All titles and tags that you use for your blog must be accurate and well researched. For instance: An apt title could be ‘Perfumes: The Fragrance of life’. Including Meta tags like ‘Top perfumes’, ‘colognes’, ‘scents’, ‘fragrances’ will surely excite the search engines.
If you give proper consideration to these SEO elements then you would successful in building a SEO friendly website.
http://expertscolumn.com/users/samprad78
All copyrights reserved by Sameer Devalekar
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