Organic ways to improve your writing

In this column, I am not going to educate anything around what topics you need to choose and how you need to market them. That’s really up to you. What I am going to focus is how to make a topic interesting to captivate your audience attention. Whenever you read your own blog you must get a feeling that you would want to read it again and again.  How can you do that? Avoid writing in a stereotype manner. My firm belief is that blogging can’t be done in an authoritative way. So get rid of that professional style of writing. I mean you just can’t write some vocabulary and sentences that look highly eligible on a professional website. If your webpage is on a business website then it might be successful in giving you some views but not on a blog specific site. The style of writing needs to be friendly by all means so that it appeals all sections of the population.

No topic can be uninteresting. It is the way you put it up. Use some real-time examples, real-life dummy scenarios and make it interesting. Have a style that just doesn’t tell what it is but how it is and why it is by giving some thought-provoking similes and personifications. Make it humorous. Always think what the audience would be interested in hearing. Every line must make the next line an exciting proposition to read. You might have a very hot topic but if you can’t make it stimulating enough then no one is going to stand by your blogs.

Let me give you an example of 2 authors who are writing a blog on the same topic –‘Stress’. Here are the first 2-3 of lines from the 1^st writer: “Our lives are full of Stress. The present era is full of tensions and pressures. This leads to a lot of stress. Excessive Stress can cause a lot of life threatening problems.” The 2^nd writer describes it in a different way. Here it goes:  “I got a call at 11 pm from my boss. Our consignment had still not reached the client. I had dispatched it at 6pm and it should have been there by 9. Today was the last day for fulfilling the order. My boss reminded me that the 1% penalty would start from tomorrow. There was just 1 hour to go and I didn’t know what to do. I started calling the transportation department. There was no reply. My body had started shaking and my brain was not working. That was my first big bout against stress.”

Now you decide for yourself which article will glue you the 1^st one or the 2^nd one. It can be neither of them but the chances of the 2^nd are more because the user wants to know what the writer is going to write next.

You can really write about anything but write is such a way that it appears interesting.

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