Saturday 27 October 2012

The Battle for Mobile Supremacy

It’s been more than 16 years since mobiles actually entered the world markets. There have been significant changes to the size, style, feel, brands and technologies. Large sized mobiles that were predominant in the early phase were replaced by small sized ones. This was followed by Flip models that started gaining a lot of attention after 2005 . Today, we have again moved to large sized models.
Now there have been phenomenal changes as far a technology is concerned. Nokia single-handedly drove the entire mobile industry for almost a decade. The early part of 21st century saw an upsurge of cell phone models from Samsung and Motorola. But even then Nokia remained the market leader.
Apple came into existence and brought in a standard called iPhone. During the same time Android phones also started hitting the market. This was a revolutionary wave and the mobile technology that was driven by Symbian operating system found a completely new dimension. Window 7 and Windows 8 also started catching up.
Nokia’s problem was that they had invested so much on the Symbian platform that they just could not get beyond that OS. During the same time, the flexibility of companies like Samsung, HTC and Motorola helped them to diversify their technology base. They switched from Symbian to Android and even to Windows 7. These were truly classic technologies and offered amazing user friendliness and appeal to the end user. Nokia entered into Windows 7 and 8 platforms quite late and that proved to be a costly mistake. Obviously, the market that was dominated by Nokia started shredding. The Apples, the Samsungs and the HTCs started taking away a fair share of the cell phone market.
Today, with iPhone 5 and Samsung Galaxy S3, the battle for Supremacy still continues. Nokia Lumia is probably the only brand that can give Nokia an edge. However, Samsung and Apple have literally captured this space now.
So what do you think? Which cell phones would rule? Apple, Android or Windows 8?
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