In my last column I went through some important points for doing SEO for your websites. I want to shed more light based on my personal experience. Now writing something for SEO should not be really your primary concern. Main objective is to write on a topic that would interest people. Your topic should be very lively and interactive. They must appeal your target consumers.
Let’s take a very simple practical scenario. You have a website where you are selling different types of sports goods to people. Such websites are not really uncommon. Many businesses do it far more effectively over the internet and are able to develop some valuable customer relationships. What are the main features of such websites? The primary component is definitely the type of different goods that they have and the way they describe their products. Ideally you should have all the things that other strong businesses in your domain possess.
In fact, you should have more than just that. What you need is a unique selling point for your business. You might have the same products but you might have great online 24 X 7 customer service. You might have tie-ups for cash on delivery or you might even have something like 30 day return back with minimal fuss. Now, that’s something that you should really sell through your website. Marketing on the USP gives you more prominence for SEO because now you are one of its own types. More people search on deals and here you take the cake because of the way you sell your website.
I know plenty of websites on the web that are not particularly great in their domain. But the way they market by projecting their USP makes them high traffic creators. People like to see something interesting. All websites sell their products but if your website is going to give them an added advantage of a free home delivery or a pay cash on-delivery then users would like it because they might just want to get rid of the hassles of using a credit card.
This is one of the aspects for effective SEO. We will go through some other facets in my next columns.
http://expertscolumn.com/content/my-review-samsung-galaxy-note-ii
http://expertscolumn.com/content/counseling-3-year-old-kid-it-sensible
http://expertscolumn.com/content/we-need-real-leaders-more-politicians
http://expertscolumn.com/content/carpooling-best-way-beat-traffic-and-save-money-0
Let’s take a very simple practical scenario. You have a website where you are selling different types of sports goods to people. Such websites are not really uncommon. Many businesses do it far more effectively over the internet and are able to develop some valuable customer relationships. What are the main features of such websites? The primary component is definitely the type of different goods that they have and the way they describe their products. Ideally you should have all the things that other strong businesses in your domain possess.
In fact, you should have more than just that. What you need is a unique selling point for your business. You might have the same products but you might have great online 24 X 7 customer service. You might have tie-ups for cash on delivery or you might even have something like 30 day return back with minimal fuss. Now, that’s something that you should really sell through your website. Marketing on the USP gives you more prominence for SEO because now you are one of its own types. More people search on deals and here you take the cake because of the way you sell your website.
I know plenty of websites on the web that are not particularly great in their domain. But the way they market by projecting their USP makes them high traffic creators. People like to see something interesting. All websites sell their products but if your website is going to give them an added advantage of a free home delivery or a pay cash on-delivery then users would like it because they might just want to get rid of the hassles of using a credit card.
This is one of the aspects for effective SEO. We will go through some other facets in my next columns.
http://expertscolumn.com/content/my-review-samsung-galaxy-note-ii
http://expertscolumn.com/content/counseling-3-year-old-kid-it-sensible
http://expertscolumn.com/content/we-need-real-leaders-more-politicians
http://expertscolumn.com/content/carpooling-best-way-beat-traffic-and-save-money-0
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