Saturday 8 December 2012

How to do effective SEO - Part 2

Every one of us relies on tried and tested methods when it comes to optimizing our website for SEO. They say experience matters the most. Now SEO is something that has been around for a few years. However, the way it functions and the rules which trigger SEO have changed over a course of time. I remember earlier SEO was not the way it is now. In those days, you could somehow fool the search engines to be in the top slot of the search results by doing a lot of keyword stuffing. My way of doing SEO has also evolved over the course of time.

Here are some of the pointers that I would put in my SEO cookbook.

If I am blogging or writing articles on a private blogging site then I know that I need to do a lot of work. First I need to understand the Alexa ranking of such a blogging site. You can easily find that on the web. The next thing you need to do is to find out how search engines rank different blogs from this website. To find that out, do a search on certain common keywords. For instance, if you find a comprehensive blog on the importance of Radiotherapy then go to search engines and enter the commonly used keywords for Radiotherapy. Check where your blogging website is listed. If it is not on the first page then you will really need to pour in some hard work on your blogs to bring them to the top.

How can you bring your blog to the top?

Let’s say your blog is on your tourism experience in Finland. Now first try to find out using common keywords which are the currently top ranked blogs or websites related to Finland tourism. Go and checkout their content. Verify the commonly used keywords and their density on these blogs. When you write your own blog make sure that you use your findings very well and construct it in your own language. Don’t make any spelling or grammar errors. Social networking is the key. You must publish your blog on your wall and try to market it in such a way that it develops strong fan-following. The more likes and comments would automatically improve your blog rankings. The other thing that you must do is to post a comment on some websites related to your blog topic and also mention your blog’s URL. Don’t do it any forum. Always use the correct channels for marketing your blog else you would be literally spamming. This way you can bring your blog to the top.

I will discuss about other things that I use in SEO in my next columns.

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