Saturday 8 December 2012

RJs have transformed Indian Radio

20 years ago radio was not the way it is now. I still remember the way music was being played. There used to be an announcer who used to broadcast in a very dull non-intuitive manner. The style used to be simple with hardly had any flavour. Probably in those days we had not yet unleashed the true potential of radio. I remember there used to be 2 main radio frequencies Vividh Bharati and Bombay B. These Audio stations were not solely for music. You could hear some stories, parodies, news and music. These were the evolutionary years and the music anchoring was not that great.

During those days it was hardly expected that these anchors would do anything more than just plain and modest style of communicating things.
When Harish Bhimani started anchoring he used a unique style that grabbed the attention of the listeners. This was probably the first time that something different was added to the art of radio anchoring. A few years later FM came into existence and the concept of Radio jockey was adopted for the first time on Indian radio.

RJ Jeeturaj really revolutionized FM radio in Mumbai. I assume sometime is 1991 the first FM radio station was launched. This radio station was obviously an uprising in history of radio. Every Sunday there used to be a 2 hour program on the top 25 Bollywood songs and the way it was anchored was something unconventional on Indian radio. The signal quality and the music output were phenomenal. You could hardly compare it with any of the AM frequency radio stations. The RJs anchored in such a way that the FM stations immediately gained a lot of popularity.

The radio jockeys need to have significant skills and talent compared to normal anchors. It is not anyone’s cup of tea to just speak for hours and hours and ensure that they provide quality and spice to their listeners. The flamboyance of speech and the amazing vocabulary of classy RJs are bound to influence most people. Whenever I drive I love to hear different RJs. RJ Sangeeta, RJ Meera and RJ Anmol are my hot favourites apart the obvious RJ Jeeturaaj.You get to hear the views on the latest topics and different types of news and reviews that makes your experience particularly enticing.

Today, RJ’s have literally transformed the radio.


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