Saturday 8 December 2012

How to do effective SEO - Part 3

Search Engine optimization has become the most imperative factor in marketing your website. You can have any type of business on the internet, unless you adapt it to SEO you would be struggling. SEO is not really a rocket science. Search engines have different algorithms and rules that help them place sites at different positions in their search results. Let’s take a practical life scenario to understand the concept. A doctor who is highly skilful in his art will get noticed by almost all people. The point here is that doctor becomes famous because his unique way of treating problems gets maximum acceptance from people. The same rule applies to SEO. If you have great exclusive content that is not a copied piece of work then obviously you will be ranked higher by search engines.

The ranking of your website is undoubtedly influenced by the quality of your subject matter. But is quality enough? Not really. What if you have a poorly designed website with fonts all over the place and unrecognizable images? Your content can’t cure your other problems. Search engines will literally put your website out of recognition. Many books of knowledge over the web say that keyword and tagging is also very important. Yes it is important because that’s the way for the search engines to recognise your core subject. But just assume that you stuffed in the same keywords 1000 times just for the heck of it assuming that your pagerank would improve. Will it really improve? Obviously not!! The search algorithms will disregard keyword stuffing after a certain point and might even completely skip your website from reckoning for hyper stuffing.

Images and videos certainly help to improve your website’s rank. But bad quality stuff will be certainly be ignored. What is the use of an image or a video if it takes ages to load? Search engines understand user psychology and get such websites out of their search results. If there are hundreds of pages where your website is backlinked then you might think that you have created a lot of web presence for your site. But hold on. Search engines are based on the latest technologies and you can’t just fool them. If your backlinks are not relevant to the context of the topic then the future of your website will be seriously impaired.

Make sure you take these things in account for successful optimization of your website.

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