Saturday 8 December 2012

How to run a business successfully?

I remember during my childhood days there were two stores exactly in front our house. Both of them used to sell different types of household products. Both were of the same size and had the nearly same number of workers employed. In all probability, you could assume that both businesses would make the same amount of revenue and profit margins. You could hardly make out any difference between the 2 stores. But you could always find more customers in the first store than the other. Even my mother used to buy at the same store. I always pondered what could be wrong with the second shop?

Whenever I went to the second shop I got a feeling that the shop owner was a bit lethargic in doing things. It just felt as if he was doing a favour on his customers. His support-staff was so slack that it took them a lot of time to provide the required stuff even if there was no other customer around. You always got a feeling that the living entities in the shop were uninterested in running the business. The shop owner’s father was a great businessman but he himself lacked any PRO skills. There was literally no brightness in his shop. He used to open the shop late and close it early. There was no schedule whatsoever. On the other hand, the first shop owner was very meticulous about timings. He was extremely quick, jolly and receptive. You could ask him just about anything and he used to be back within seconds with a smile on his face. His support-staff was extremely agile and they knew exactly how to satisfy their customer. The shop owner used to offer multiple schemes on different products and made it very interesting for teenagers who flocked around him to purchase different sports goods. His amicable nature had helped him to develop sound PRO skills.

Within a few years the second shop shut down due to losses. One day all of a sudden I saw the second shop open and looking extremely lively with a lot of crowd around. I inquired with my dad and he said that the 1st shop owner had purchased the 2nd shop and had started its operations from that day. In a couple of days the entire look of the shop and had changed and people started flocking around that shop as well.

It doesn’t depend on who you are. It all depends on how you sell to make a business successful.

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