Saturday 27 October 2012

How not to Blog

It’s difficult to determine what can get you traffic. You really need proper analysis of the trends. Things might work differently for different people. It would be impossible to gauge the real plus and minus points. What works very well for you might not work very well for me. A bill gates writing a blog on MS windows 2015 might be crowd puller but if you and me do it might literally flop. The logic that probably goes behind it is the credibility, authenticity and more than anything terrific marketing.
Blogging is an art. Now, unless you are writing for the world audience, blogging just about anything doesn’t make sense. Let’s say you blog about the different apps on the latest android phone. There is nothing wrong with the idea. But you just created this blog in a technology channel which is more to do with iPads. Although your blog is very well written, it might not be the eye-catcher. It’s as simple as that. Let me give another example, you published a blog on pudding pancakes and pasted the link on your facebook wall. Now, if your friend circle consists of a majority of men and that too mostly from Asia then it’s hardly going to get noticed. Asians don’t eat pancakes really. But the same blog might do well with American and European groups.
I am not saying you must not write what you think about. But even if you write you must be able to relate with your audience. Writing about something thinking that someone will find it interesting doesn’t make sense. The blog should really appeal you first. The idea must be innovative and something that you can associate with your audience. Writing a blog on Y2K is not going to work in 2012. Yes, it could have gone viral in 2000 but it would simply go unnoticed today. Internet is full of young crowd. Someone is not going to be interested in reading about Y2K as he would be interested in reading about iPhone 6. You really got to give something unique that clicks with the time and generation. Timing of the blog is critical.

If you have sameness in your blogging style then you are doomed for sure. 5 blogs in a row on How to make money online and you screw yourself royally. This will not work. People need something new. Repetitive stuff is as good as spamming. You must be aware that you are writing because there is an audience out there who needs stuff. If they already have or can find it elsewhere then there is no reason to provide the same thing as it’s not going to add any value.

Enhance you knowledge by reading, try something different, check out other people’s work, get some inspiration, relate with your audience and then only create your blogs.

http://expertscolumn.com/content/best-places-publish-your-article
http://expertscolumn.com/content/how-be-warren-buffet
http://expertscolumn.com/content/how-make-more-money-online
http://expertscolumn.com/users/samprad78

All copyrights reserved by Sameer Devalekar

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