Google is an undisputed authority when it comes to positioning your website on the internet. It is the virtual internet marketing platform that governs the web. Your website's content is not always something that will get you to the top of the search engine results. There have been numerous tips and tricks used in the past to get your website noticed. Penguin Updates have literally penalized websites practicing immoral SEO techniques like stuffing articles with keywords, content duplication, content cloaking to fool search engines and unethical backlinking. Google has decreased the search engine rankings of such websites. The latest update of Penguin 1.1 is believed to impact more than 3.1% search conditions in English, Chinese, German and Arabic languages.
How to recover from the Google Penguin update?
Here are a few tips that will help you recover from the recent penguin updates:
The most crucial thing you need to do is to build a website targeting a specific niche. Your website must have quality content related to the topic as it will provide some real value. The content must be comprehensive and cover different aspects of your domain. You must know your actual consumer and your website must be really helpful to people. You must remember that Penguin will punish you if you stuff keywords. Optimum usage of keywords and diverse coverage of topics is the 1st step towards increasing the rank of your website.
Connect your website to social media accounts like Facebook or Twitter. You will need to form a big circle of fans and followers. You can then broadcast your website updates periodically. Your updates must be appealing and they should be able to draw the attention of your viewers. The style of your writing is very important as it will attract maximum fans. If your updates receive more likes and comments then that will surely increase the ranking of your website in the search results.
Browse through related forums and blogs specific to your niche and add your feedback or comments. Here you can provide the link to your website and publicise its benefits. You must visit a lot of high traffic sites in your domain and market your website regularly. This can be considered as spam. But you must understand that this is a marketing strategy that really works. The greater the number of references to your website the higher is your search engine index. What you really need is to derive some quality hits of the target audience to your website.
Another remarkable way of successful promotion is Guest posting. You will need to build a sound rapport with highly skilled people in your niche. You can visit their blogs, post some useful comments and build a bond with them. You can also add them on your Facebook or LinkedIn accounts. After comprehensive interaction, you can request them for a Guest post on your website. This is a great means of effective link building. If they write a guest post about your website on their highly trafficked blogs then it is almost certain to attract search engines and people towards your website.
All these techniques will help you to market your website successfully post the penguin updates.
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