Friday 26 October 2012

Why to use Affiliate marketing ?

Affiliate marketing is another powerful marketing gimmick. The problem with regular marketing strategies is that you really need to burn yourself all day to reach your audience. And even that might not be sufficient. Your product can be just about anything. What you really need to do is to sell it and not only recover your basic costs but also make handsome profits. If you market it all by yourself then definitely you will have bigger profit margin per unit. But you won’t be able to turn up huge volumes. Affiliate marketing helps you increase your sales revenue by taking help of qualified and talented marketers in your space. They help in selling your product by using different channels and strategies.

Affiliate marketers need to have strong skills for marketing your product. They need to establish strong bonds. In present era, they use their blogs to attract different sets of audience. They can also use various forums to spread awareness among people and probably entice some prospects into buying your product. The earnings of the affiliates are based on the sales that they are able to generate.

Let’s say you have a product for reducing fat and it has a market price of $300. The original production cost of each piece is $100. Now the problem that you have is you are quite new and don’t know how to explore different markets. What you will typically do is get in touch with different affiliate marketing partners to sell your product. Now these partners can be located across the globe. They will influence their contacts to sell your product. Now imagine one of the affiliates sells 20 pieces of your product. This means he generated revenue of $6000. If you calculate your profit margin then it comes to around $4000. That’s quite a handsome amount. You would definitely love to share a part of this profit with the affiliate. The rates are generally fixed in such a way that affiliates have a fair share of the profit. In this case, you might as well share $100 per piece which means the affiliate earns $2000 as his income. Imagine 100 affiliates working for you in this mode. You don’t need pay the affiliates if they don’t make any sales. This helps to grow your business immensely and also provides the affiliates an opportunity to earn more money.

It’s very important to choose your affiliates who have good contacts and strong means of marketing. Strong affiliate marketing helps you reach global audience swiftly.

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